Notes

Business Before Breakfast

Aug 19, 2026 · 2 min read · ♥ 3

The State of Illinois will help lower the interest rate on a small business loan, and I had never heard of the program until this morning. I learned about it at a chamber event in Troy called Business Before Breakfast, hosted by the TMSM Chamber…

Let Your Brand Lead

Jul 9, 2026 · 2 min read · ♥ 2

If your B2B marketing strategy is simply to photoshop your vendors' product photos onto a background image, slap your logo on it, and post it to social media, you don’t have a marketing strategy; you’re just running a product showcase for your vendors. How effective…

The Page That Didn't Exist

Jul 3, 2026 · 1 min read · ♥ 2

Someone asked me for a scheduling link the other day, and I didn't have one I could send. The only booking page on my site sells one specific paid session. What she needed was simpler: a free twenty minutes to talk. The normal move is…

Say Exactly What You Do

Jun 29, 2026 · 1 min read · ♥ 2

I'm not even sure where it came from, but my 13-year-old son dropped a bit of wisdom while we were talking about my website. "It has to tell people exactly what you do," he said firmly. That's the thing, isn't it? It's always the end…

Sometimes the Right Answer Is "Don't Bother"

Jun 28, 2026 · 1 min read · ♥ 5

I run my own business on AI tools I built myself, so I'm the last person who'd tell you to be afraid of it. Which is exactly why I'll say the quiet part: most of what you've read about AI for your business is hype.…