If your B2B marketing strategy is simply to photoshop your vendors' product photos onto a background image, slap your logo on it, and post it to social media, you don’t have a marketing strategy; you’re just running a product showcase for your vendors.
How effective are your efforts if you’re not primarily branding your company and your people every chance you get?
Your brand should stand apart, not blend in.
Your vendors may come and go, but your company’s brand needs to be firmly established and top-of-mind with your current customers and prospects. When you only promote their products, you risk becoming interchangeable with every other reseller.
Reach out if you’d like me to take a look and give you an honest assessment of your brand. Chances are good that people can buy the same stuff from someone else. What they need to know is that they can trust you to really take care of them and their needs better than the other guys.