Notes

Let Your Brand Lead

Jul 9, 2026 · 2 min read · ♥ 2

If your B2B marketing strategy is simply to photoshop your vendors' product photos onto a background image, slap your logo on it, and post it to social media, you don’t have a marketing strategy; you’re just running a product showcase for your vendors. How effective…

Say Exactly What You Do

Jun 29, 2026 · 1 min read · ♥ 2

I'm not even sure where it came from, but my 13-year-old son dropped a bit of wisdom while we were talking about my website. "It has to tell people exactly what you do," he said firmly. That's the thing, isn't it? It's always the end…

Sometimes the Right Answer Is "Don't Bother"

Jun 28, 2026 · 1 min read · ♥ 5

I run my own business on AI tools I built myself, so I'm the last person who'd tell you to be afraid of it. Which is exactly why I'll say the quiet part: most of what you've read about AI for your business is hype.…

Is Your Booth a Billboard for Someone Else?

Jun 10, 2026 · 1 min read · ♥ 2

I filmed this from the cab of my truck this afternoon, just thinking out loud about trade shows. If your business ever sets up a booth at one, this is for you. The short version: that live, face-to-face time on the show floor is the…

"We Don't Need a Website. We Have MySpace."

Apr 27, 2026 · 1 min read · ♥ 1

I've been saying this for over twenty years, and it's still as relevant now as it was in 2002. Back then it was bands abandoning their dot coms for MySpace (remember Tom?). Now it's small businesses treating their Facebook page like it's their website. Same…