Notes

The Whole Picture

Sep 29, 2026 · 1 min read · ♥ 4

This morning I gave a talk at the Collinsville Chamber's Coffee Talk for Rendered, at Verona Coffee Co, on how to market your business. Here's the whole thing, lightly edited. The short version is that before they've paid you a dollar, your customer has already…

Sometimes the Right Answer Is "Don't Bother"

Jun 28, 2026 · 1 min read · ♥ 5

I run my own business on AI tools I built myself, so I'm the last person who'd tell you to be afraid of it. Which is exactly why I'll say the quiet part: most of what you've read about AI for your business is hype.…