Sometimes the Right Answer Is "Don't Bother"
Crossing back over the Illinois River on the Brussels Ferry after filming, with it running high and fast.
I run my own business on AI tools I built myself, so I'm the last person who'd tell you to be afraid of it. Which is exactly why I'll say the quiet part: most of what you've read about AI for your business is hype.
The honest version is calmer. AI earns its keep in a few specific places and is useless in a lot of others, and the hard part is knowing which is which for your particular business. Sometimes the most useful thing I can tell someone is "don't bother." Not to be a skeptic, but because it saves them money and points them at what'll actually move the needle.
That kind of straight answer's getting harder to find while everyone's selling the yes. So I started offering exactly that: ninety focused minutes on your one real AI question, and a written answer you can act on. It's over at renderedconsulting.com/book.