This morning I gave a talk at the Collinsville Chamber's Coffee Talk for Rendered, at Verona Coffee Co, on how to market your business. Here's the whole thing, lightly edited.
The short version is that before they've paid you a dollar, your customer has already met you somewhere, met somebody, and heard something about you. The talk takes those one at a time, with one thing to do for each: fix your listing this week, put a real face with a real name on it in October, and answer every review within a day, signed.
If you'd rather listen, here's the audio.
Thank you to the chamber for having me, and to everyone who came out on a Tuesday morning!