I filmed this from the cab of my truck this afternoon, just thinking out loud about trade shows. If your business ever sets up a booth at one, this is for you.
The short version: that live, face-to-face time on the show floor is the most expensive and most valuable thing you do all year. When someone walks past your booth, do they know who you are and what you do?
I did this for years, and it worked. If your booth isn't pulling its weight, that is part of what I do now.