The talk I gave at the Collinsville Chamber's Coffee Talk in September runs about eleven minutes, which is a long time to ask of anyone on a phone. So I've cut it into ten short pieces, one line of the talk each, with its own picture and its own music. Starting today, one goes up every morning for ten days, here and on the Rendered channel.
Here's the first, the idea the whole talk hangs on. Your brand is what a customer expects from you before they've paid you a dollar, and marketing is everything you do that builds that expectation or spends it. The logo is the signature at the bottom of the letter. It isn't the letter.
The whole talk, as video and as audio: https://markheinz.com/notes/the-whole-picture