Pull up the reviews of any local business you like, yours or anybody's, and read a few. They name a person, and not one of them mentions the logo.
Nobody trusts a logo. They trust the person standing next to it, and that person is the one thing your competitor can't copy. If you do one thing this month, take one real photo of the person who answers your phone or stands behind your counter, and put it on your website and your listing with their name. Piece six of ten.
The whole talk, as video and as audio: https://markheinz.com/notes/the-whole-picture