National Pencil Day. National Doughnut Hole Day. Employee anniversaries. There's always something to post about on your professional socials.
I made a short video about why that's a trap.
The short version: once you start posting about these recurring days, your audience expects you to keep doing it every year. You're committing to something that's easy to start and hard to maintain.
What to do instead: let those moments live in your daily rhythm and inform your brand naturally, not as performative posts. An employee anniversary is a great excuse for an internal celebration and a genuine thank-you, not another content piece your followers have to scroll past.
If you're stuck thinking through decisions like this one for your own brand, that's the work I do at Rendered Consulting.